Are you thinking about becoming an eyelash extension educator? If so, congratulations! You’re about to enter a rapidly growing industry with plenty of growth opportunities. But before you start advertising your courses, you’ll need to determine how much to charge. In this blog post, we’ll give you tips on setting a price for your eyelash extension training that will ensure you’re making a profit while still providing value to your students.
Pricing your eyelash extension training can be a tricky balancing act. On the one hand, you want to charge enough to cover your costs and make a profit. On the other hand, you don’t want to price yourself out of the market. So, how do you strike the right balance?
You’ll need to consider a few things when setting your prices, including the cost of materials, your time and expertise, and the going rate for similar services. Once you have a good understanding of your costs, you can start to set your prices.
Cost of materials
One of the most significant cost considerations for lash artists is the cost of materials. Lash extensions are not cheap, nor are the supplies needed to apply them. When setting your prices, factor in the cost of lash extension kits, glue, tweezers, etc.
You should also factor in the cost of any marketing materials you’ll need to promote your training courses, such as business cards, flyers, website etc. And remember the costs associated with renting space for your eyelash extension training courses!
Pricing structure
The most common structure for pricing lash extension training is a per-day rate. This allows educators to charge based on the length of the course and also allows for different levels of training. For example, a one-day course might be priced at $850, while a two-day course might be priced at $1550.
Additionally, many educators offer discounts for multiple students signing up for a class together. For example, if two students sign up for a one-day course, the educator may charge $700 per student. Multiple student discounts are a great way to incentivize people to sign up for your class.
Time and expertise
When it comes to experience levels, there are three main categories: beginner, intermediate, and advanced. Beginner courses are typically shorter and cover the basics of lash extensions. Intermediate courses build on the knowledge from beginner courses and add more advanced techniques. Advanced training is usually only taken by experienced professionals who want to perfect their craft.
As you can see, experience levels play a significant role in how you price your courses. A beginner course might be priced at $600, while an advanced course could be priced at $1000. It’s essential to consider your audience when pricing your training so that you can give them what they’re looking for at a fair price.
In addition to your time investment, you should also consider the value of your expertise. How much did it cost you to get trained in lash extensions? Are you certified? Do you have any industry accolades or awards? All these factors will determine how much value prospective students will place on your courses.
What’s included in your eyelash extension training?
Another factor to consider when pricing eyelash extension training is what’s included in the course. The most basic program will include a lash book/manual and access to online resources.
And the most comprehensive courses will include everything from training book materials and online resources to hands-on training with models and supplies, as well as certification upon completion of the course.
Of course, the more inclusive your education is, the higher the price will be. A training that includes a training manual and online resources might be priced at $500, while a course that includes hands-on training with models, supplies, and certification could be priced at $900.
Research the competition
Knowing what other educators in your area are charging for their services is always a good idea. Do market research to see what other educators in your area are charging for their courses. This will help you determine whether your prices align with the market or if you need to adjust them up or down.
Keep in mind, however, that you don’t want to be within the average price, as this could make potential students question the quality of your training.
It will give you a good idea of the going rate and help you price your courses accordingly.
Consider your target market
When setting your course price, it’s important to consider who your target market is. If you’re catering to beginner students just starting in the industry, consider charging a lower price than more experienced educators.
On the other hand, if you’re targeting seasoned professionals who are looking for advanced training, you may be able to charge a higher price.
Conclusion:
Pricing eyelash extension training can be tricky, but it’s important to strike the right balance between covering your costs and making a profit. When setting your prices, consider the cost of materials, your time and expertise, and the going rate for similar services. With a bit of research and planning, you should be able to develop a pricing strategy that works for you and your business!
You may also want to check out these related articles:
Four challenges you’ll face as a new eyelash extension trainer and how to overcome them >>>
How to efficiently manage your time when running your lash business >>>
